May 31st, 2012
Selfridges – Big British Bang
To mark the Queen’s Diamond Jubilee celebrations and a summer of sport, Selfridges celebrates this iconic moment for London and Britain with their Big British Bang campaign, with exciting in-store events, exclusive pop-up shops and lots more surprises along the way.
Taking inspiration from the creators behind Monty Python and Sergeant Pepper, Yuki were tasked with bringing Selfridges’ Big British Bang campaign identity to life by embellishing with quirky animations promoting the 4 different events. These were then rolled out across digital advertising placements in key underground station locations close to the store in central London, with a twitter feed pulling live tweets into the placements from people attending the events.
Standard online display banners were also created by Yuki, utilising the same animations, promoting the events to a wider audience for greater reach.
Big British Bang: Underground cross-track digital display
Big British Bang: Underground escalator digital display
Big British Shop: MPU 300×250