September 4th, 2012

Fiat – new Panda

The new Fiat Panda promotes the lighter side of life with a comedy focused campaign – using quirky illustrations and corny one-liners. Using engaging and  fun character animation we brought the illustrated characters to life within standard online banners.

For rich placements we went one step further providing an inbuilt brochure request mechanism, product shots of the car and 360 view of the car which was created in-house, all of these features were wrapped up in the same style as the standard banners and offline creative.

Cheap as chips:
300×250
| 728×90 | 160×600

Elephants never forget:
300×250 | 728×90 | 160×600

Scared ghosts:
300×250 | 728×90 | 160×600

Rich unit:
900×250

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Fiat Panda: Cheap as chips, and just as tasty!

 

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Fiat Panda: Ghosts

 

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Fiat Panda: Elephants

Fiat Panda 3d render

3D render: Fiat Panda