September 10th, 2012
Fiat 500 Colour Therapy
It’s already recognised as one of the most stylish city cars in the world, and now the Fiat 500 looks set to continue that trend with the launch of a new range titled Colour Therapy.
As a prelude to this campaign Yuki created online display banners to promote 6 new simmering summer colours added to the standard colour range; Countrypolitan Yellow and New Age Cream solid paints, and Groove Metal Grey, Epic Blue, Chillout Purple and Idol Pink metallics.
With the campaign in full swing Fiat then unveiled the new Colour Therapy range, designed to bring back the spirit of the 1970’s with a collection of vibrant colours and retro white detailing. Drawing on the car’s history and heritage, Yuki created a stylish set of display banners showcasing the new retro exterior colours; New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.
Each car is separated by messaging highlighting the retro styling with headlines such as: ‘Ace’, ‘You Dig?’, and ‘Far Out’, together with the tagline ‘500 in 70s Colours’.
Along with standard display banners, Yuki also produced impactful site skins and an Interactive Homepage Takeover. To view these, please follow the links below. Groovy.
500 Colour MPU: 300×250
500 Colour Therapy MPU: 300×250