May 25th, 2011
500 loves London
The Fiat 500 is the perfect car for exploring London, as the punchy low-emission TwinAir engine exempts you from paying the congestion charge – a saving of £10 a day.
During the spring of 2010 Fiat teamed up with Lastminute.com to exclusively showcase the best London has to offer with exclusive £10 deals on nights out to some of the city’s best kept secrets, and better known venues – 500 Loves London. Yuki were invited to create the campaign identity, which aimed to capture the playfulness of the car, and the personality of London in equal measure.
Along with the campaign identity Yuki designed a Facebook fanpage which showcased the deals. Additional offers were unlocked the more ‘likes’ the 500 Loves fan page got on Facebook, users could also automatically enter into a competition running alongside the campaign using the new Facebook Places to check-in while at one of the listed venues.