August 7th, 2011
Fiat-Direct is the only used UK franchise which allows Fiat to sell used stock directly to the public. Yuki created a bespoke website showcasing the various unique services offered by Fiat-Direct and allowing the public to browse currently available stock – all content manageable by the client via a Content Management System.On Yuki’s recommendation the website was stylistically influenced by Fiat UK’s main website in order to provide a consistent brand experience across both sites. Yuki also worked with Fiat-Direct on displaying a clear step by step process to guide the customer through the browsing / enquiry / purchase stages and communicating this on site to the customer.To help promote day to day offers Yuki created bespoke customisable ad units which could be utilised by Fiat-Direct to sign-post promotions to the customer and push offers in real-time.
View the website here