September 28th, 2011
World Draught Masters ’11
On the back of our previous good work for Mother’s client Stella Artois, Yuki were asked to help on some creative banner formats to promote the 15th annual Stella Artois World Draught Masters 2011. This highly anticipated event brings together the best bartenders and connoisseurs from around the world to determine who has perfected the time-honoured Stella Artois 9-Step Pouring Ritual.
Yuki were tasked with producing two rich banner formats; one an interactive MPU banner which judged your pouring skills and the other a Leaderboard which expanded to show the perfect pour being executed. Our first job was to arrange the shoot which would capture the footage we needed to bring these creatives to life. A Stella Artois Draught Master was present to oversee and approve the pint pouring. Once shooting was wrapped up, production began – and with a very tight turnaround we’re pleased to say that Yuki, Mother and Stella Artois are all very proud of the results.
View the day’s shooting here