July 5th, 2011
We find films can be a great source of inspiration for treatments and effects. You don’t have to be a man with two brains to figure out where our inspiration came from when we were tasked with creating online banners to support the latest Alfa Romeo Mito offline campaign which promoted its latest model – duped ‘the energy machine’.
While taking the print campaign as a starting point we felt the key to providing impact in these online banners was to get the electricity effect working realistically. Time was invested in ensuring the effect worked as nicely as possible whilst not killing the machine – as ever films proved invaluable as a reference point.